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News & Updates

SEO, AEO, GEO: What Actually Changed in Search

Scott D. Peterson

Published on: 21/05/2026

Most people, including marketers, cannot define AEO or GEO. Here is what changed in search, why customers stopped clicking links, and what it means for your business.

AI Marketing

What Does a Fractional CMO Do?

Scott D. Peterson

Published on: 07/04/2026

What does a fractional CMO actually do? Scott Peterson walks through the first 90 days, from auditing your lead systems to building a 12-month marketing plan, and why diagnosis comes before tactics

Fractional CMO